Did you know that their are 4 million searches done in Google per minute!!
Did you know that 72% of us use our smart phone to search the internet on the toilet!!! I know that sounds weird!!
(These stats were given by aussieweb.com.au)
So we need to make our website Google friendly but most of all user friendly.
Google offers lots of free stuff for everyone, but unfortunately a lot of people are unaware of this.
The search engine optimization starter guide is one of those free tools Google offers to the public.
Click here to download Google search engine optimization starter guide
This SEO guide from Google was written in 2010 but it still has the basic principles of how to optimise your website for the search engines.
The SEO basics include;
- Create unique, accurate page titles
- Make use of the “description” meta tag
- Improve Site Structure
- Improve the structure of your URLs
- Make your site easier to navigate
- Optimizing Content
- Offer quality content and services
- Write better anchor text
- Optimize your use of images
- Use heading tags appropriately
- Make effective use of robots.txt
- Be careful how you use rel=”nofollow” for links
- SEO for Mobile Phones
- Notify Google of mobile sites
- Guide mobile users accurately
- Promote your website in the right way
Use the Google Search Engine optimisation guide to help you prepare your website for your users and the search engines.
Google on Mobile phones
Now days every website SHOULD be mobile friendly. This includes, iPhone, iPad, Android tablets and Android phones.
The time spent online has increased, so your website needs to look and function well on all mobile devices.
Read Google’s guidelines on mobile friendly websites
Google Webmaster Tools
This is another free tool from Google that will help you analyse your site.
Google Webmaster Tools gives free tools to diagnose your website to help fine tune it to perform better and to be a more Google-friendly site.
You can check technical issues with your pages including;
- Duplicate title tags
- Duplicate descriptions
- Sitemap errors
- HTML errors
And other features such as;
- Who is linking to you
- What keywords are being used to find your site
- Search Traffic
- If Google is indexing your site
- Crawl errors
- Security Issues
- and more..
Google Data Highlighter
You can use the Google Data Highlighter to write markup data yourself. Markup includes such features as reviews, recipes, events that display in your Google listing.
See this image below
The Google Data Highlighter can help you achieve the above in your listings.
Google Analytics generates detailed statistics about a website’s traffic, traffic sources and measures conversions and sales.
Learn more: www.google.com.au/analytics/
Google my Business
Google My Business has now combined Google + and Google Places/Maps.
Google My Business is the one stop shop for your business which displays your business details in Google Search, Maps and Google+ so your customers can find you, on no matter what device they’re using.
Google My Business allows you to:
- Edit your business info on Search, Maps & more
- Share news & updates with customers
- Respond to reviews
- Discover how customers find your business
- Google Business page is like a fan page for your business
- It can show any accreditations you have like reviews and customer comments
- It shows Google you are serious about your business
Everyone should have a Google my Business account for their business.
In my opinion. Google is god for your website and your business!!
Use all the free tools Google has to offer to help your business grow and to help make a user friendly website.
We do offer a 1 day SEO course – Read more about our SEO Training course.
Written by Jodi Allbon 2014
All original content
Web Designer/Trainer – Adv Dip, Dip, TAE
Jodi is a qualified WordPress Trainer and Designer with an Advanced Diploma in Digital Media (2D And 3D Animation, Web Development) and a Diploma in Web Development. She has been a Website Trainer at the Northern Beaches Community College since 2008 and a WordPress Tutor for NSW TAFE since 2016.
Jodi has developed several web design courses including, a WordPress Beginners Course and Build your own WordPress Website for small businesses. These courses will teach you how to update and manage your website ongoing. Giving website owners more control over their website, thus helping to keep costs down.
View her credentials here.