SEO Training Course
Everyone’s website is different, that’s why we prefer to teach our SEO training per client and not in a group. We apply SEO techniques immediately to your site and perform live tasks like connecting Google Analytics, Google Console & more.
In this hands-on Google/SEO course, you will learn how to find the best keywords, format SEO content, fix speed issues, create backlinks. We also give you free resources to get you started & on your way to SEO success!
Pyrmont & the Northern Beaches, CBD, Sydney.
SEO Training
This SEO workshop is perfect for any business
Everyone’s website is different, that’s why we prefer to teach our SEO training per client and not in a group. We apply SEO techniques immediately to your site and perform live tasks like connecting Google Analytics, Google Console & more.
In this hands-on SEO/Google course, you will learn how to find the best keywords, format SEO content, fix speed issues, create backlinks. We also give you free resources to get you started & on your way to SEO success!
Located in Pyrmont & the Northern Beaches, Sydney.
SEO Course FAQs
What are the SEO training rates?
SEO Training & Consulting Prices
$450 + GST per session [3 hours] for 2 people.
Additional people are $120 each.
This is a one on one SEO training session. This is NOT a group course. We work on your site in the session.
We
Our focus is on your website and how you can improve the quality and usability for your visitor, hence how the Search Engines see your site, and how they will rank [list] your website in all Search Engines.
Locations
Pyrmont [CBD].
Northern Beaches.
Ph: 0408 406 785
Your Office
We can come to your office [CBD only] for an additional $120. *Conditions apply.
Enquire below.
Call: 0408 406 785
EMAIL for more details
Why do you only do 1 on 1 training?
Our SEO course is a
We cover all the main topics of a group SEO course but
We go into more detail based on your individual website requirements. And help you set up crucial SEO components in your website.
This is invaluable as you receive information required to improve your website for your users and the Search Engines.
Call 0408 406 785, email or fill in the form below for more information.
What SEO tasks can be done in this workshop?
Some of the things we can do to your website in the course are:
- Set up a Blog.
- Optimise images.
- Add a caching plugin to speed up the website.
- Add Social Follow and Social Share icons.
- Create a Google Console account, add a sitemap, check for errors, and check if your site is mobile friendly.
- Connect Google Analytics.
- Setup Yoast for WordPress.
- And more.
Can I see an SEO course outline?
The 4 main steps
- How to create a professional user-friendly website.
- Research & Choosing keywords.
- On-site (SEO) techniques.
- Off-site (SEO) techniques.
- See below for more details on each step.
Here is a basic outline of what we cover in the training:
Domain Name
- Not too long or complicated.
- Relevant to business.
- Main keyword or brand-able name.
Hosting
- Australian based servers if possible.
- Regular backups.
- Anti-virus.
- Anti-spam.
- Cheap hosting versus premium hosting.
- 24/7 support.
- Fast servers.
- Supports website software – e.g. WordPress runs better on a Linux server.
SSL
- SSL for your website.
- What is it and why you need it.
SEM & SEO
- What is SEO?
- What is SEM?
Web Design
- User-friendly design and layout.
- Appropriate typography.
- Professional images.
- Design consistency.
- Header, footer, logo.
- Contact details.
- Simple navigation.
- Responsive on all devices.
Content
As they say – content is KING.
- Define the purpose of your website (always from the user’s perspective).
- Unique content.
- Never duplicated or copied from other websites.
- Written for the user, not search engines.
- Contains headings (tags).
- Grammatically correct with no spelling mistakes.
- Relevant Internal, external & anchor links.
- Images – optimised with ALT text.
- Optimised videos – YouTube, Vimeo.
- A Blog.
- Generic pages – Home, About, Contact.
- Legal pages – Privacy, Terms.
Keywords
- What are keywords & why do we need them.
- How to research keywords.
- Long tail, variations.
Google Search Results
What do they mean?
- Heading
- Description
- URL
- Keywords
- Sitelinks
- Paid advertising
Meta Data
- Title
- Description
- Keywords
Formatting a google/ user-friendly Page
-
- Page – URLs’.
- Page naming protocols.
- Title Tag.
- Important tips when writing the Title Tag.
- How to add Title Tag.
- Meta Description.
- How to add Meta Description.
- Where to add Keywords to content.
- How to apply headings – H1-H6.
- Why headings are important.
- How much content to write.
Hyperlinks
- Internal Links.
- Anchored Links.
- External Links.
- Footer links.
Images
- Good looking images – not blurry, clear, professional, relevant.
- Alternative text.
- Image file names.
- Optimising images.
- How images influence Page Speed.
Sitemap
- How to create a User-friendly sitemap.
- How to create a Search engine friendly XML sitemap.
- Submit site to Webmasters Tools.
- Submit Sitemap.
- Google my Business.
- Google Map.
Bing
- Submit site to Webmasters Tools.
- Submit Sitemap.
- Bing – business page.
SEO plugin for WordPress
- Learn about Yoast Seo plugin for WordPress.
Backlinks
Backlinks are like votes on your website. Learn how to create backlinks.
- Blogging – to share articles.
- Promote your site in online forums and discussion lists.
- Submit articles to relevant blogs.
- Submit newsletter articles to relevant sites.
- Become an expert in your field.
- Add comments to related blogs and websites.
- Bookmark your website.
YouTube
- Why it is good for your website.
Directories
- Submitting your site to directories.
- Local and global.
Client Reviews
- Get client reviews.
- Google my Business.
- Facebook, LinkedIn.
- Local directories.
Social Media
Sharing on Social Media.
REVIEW SEO
- Update knowledge regularly.
- SEO blogs to join.
Who should do this course?
- Anyone with a website.
- A business that wants to improve their Google presence.
- This course is suitable for anyone.
- You don’t need any technical skills.
- Copywriters.
- Small business owners who want to improve the usability of their website for their visitors.
- Small business owners you want to improve their website for the search engines.
- Anyone with a website who wants to be visible on the first page in Google for their chosen keywords.
- This SEO training will teach you expert techniques to improve your visibility to the search engines.
Do you give any free resources?
- Yes, we offer a FREE 7 paged SEO audit for anyone who books our course.
- As well as an SEO E-Book which is regularly updated.
- A list of citation sites that you can join to help create backlinks.
- Free online support via Facebook *conditions apply.
- https://www.facebook.com/LetsBuildAWebsite
Email for more details about SEO Training.
Do I have to provide anything?
- Any keyword ideas you have.
- The login details for your website. This is a MUST we cannot complete the training without your login details.
- The login details for your hosting (usually Cpanel).
- FTP details (very important). This is a MUST we cannot complete the training without your FTP login details.
- Google login if you have one. If you do not have a Google account, we can create one in the training.
- An active email address that can be accessed from your computer or ours.
- Your laptop (if you don’t have one we can supply one).
- Wifi is supplied (make sure your computer connects to wifi).
- Pen and paper to write notes.
What is a search engine?
- In layman’s terms, a Search Engine is like a library.
- You search for information about a particular topic.
- The Search Engine scans its database.
- Then determines the best page to display to you.
- This training will help you understand what search engines look for in a website or page.
- And what you need to do on and off your website.
- To achieve the best possible results for your website.
Terms & Conditions
Click here to view our terms and conditions.
Where's the training held?
At this stage – (online only)
Pyrmont [CBD].
Ph: 0408 406 785
Can we travel to your office?
Yes, we can, depending on how far you are from the CBD.
You may need to pay a travel fee of $80-$100.
If you are located in the upper Northern Beaches we can travel to your home or office for free. E.g. Mosman to Deehwhy. After Deewhy we would need to charge an $80 travel fee.
Enquire below.
Call: 0408 406 785
EMAIL for more details
How long is the course?
This short course is 3-hours in total. If you need more time, we can book in another session at a later date. But most clients are content with what they have learned in the 3 hours and have enough work to go away with and complete.
Do you offer an online SEO course?
We offer online training, via Skype for people, who work full-time and cannot attend face to face training.
Skype training is available after hours. E.g Saturdays and weeknights. Enquire here.
How many people can do the training?
This is a 1 on 1 SEO training course.
Therefore only you and the trainer. We do allow one other person from the same business to sit in.
We focus only on your website.
How long does is take to see results?
SEO does NOT happen overnight.
It takes time and effort to add and improve SEO on your site.
If you follow our suggestions, you should see results within 3-6 months.
It will also depend on how much competition you have.
But we can give you strategies on how to get on the first page of Google even in a competitive market.
Do you offer after-course support?
We offer support at affordable rates for people who book this training to help them build and maintain their SEO ongoing.
Do you offer weekend training?
Yes on Saturdays only. It will cost $100 extra.
What are your payment terms?
All clients will be sent an invoice at the time of the booking. Payment is by bank transfer.
All payments must be made before your training.
Have you got any reviews?
Yes, we have. Please click on the link to view our Google reviews or onsite reviews.
How does this SEO course work?
The first step
The first thing we do is analyse your website with our SEO checklist. As a result, this will tell us what needs fixing immediately. Time permitting, we can usually fix minor issues in the workshop. Then, if you use WordPress we will install and set up a popular SEO plugin to guide you step by step.
In an addition
We will show you how to research the best keywords with some free tools, and where to add these in your pages. Including the meta title and description. Then, we demonstrate how to format not only SEO friendly content but user-friendly content.
What’s next?
A crucial part of SEO is to monitor your site. So we connect Google Console to your website to analyse any technical issues. Then, we test your website’s performance and speed. Plus, we show you how to fix speed issues including; how to optimise your images.
Lastly
We perform a FREE SEO Audit for your site. Which is a 7-page report that indicates what needs urgent attention. Additionally, it will list the top priority keywords you can add to your site.
Not only is this a customised hands-on SEO workshop, but also gives you valuable resources to improve your SEO ongoing.
Get a FREE SEO audit below.
We highly recommend SE Ranking as a tool for tracking your keywords.
And it is so affordable.
4 Important Steps to SEO Success
Step 1 - Create a user friendly website
These are many factors that make a professional website. In our SEO course, we will discuss this in more detail.
But you can start thinking about these questions.
- Do you have a user-friendly design and layout?
- Is your page content formatted in a way that the users can understand? Is it scannable for easy reading?
- Is your website mobile responsive? Meaning, it looks good on all mobile devices.
- Is your main navigation logical and easy to follow? Are all your important pages in the main menu?
- Are your pages all interlinking? Meaning if a user is on one page, can they get to another relevant service easily? Or do they have to go searching?
- Do you have unique, well-written copy [text]? Not copied from any other website?
- Have you included images and videos to make the site visually appealing?
- Do you have sidebar content so users can find content easily? For e.g. recent posts and reviews.
- Have you added important content for your footer? For e.g. Social Media, legal pages, business awards or customer guarantees.
- Are you writing a blog to add fresh content and bring new traffic?
- Social media is so important to make people aware of your business. Have you got these set up?
- Is your important content above the fold?
- Is your website free from technical or coding errors as this can affect performance and speed?
- Who is hosting your website? Are they fast, and do they have good support?
- Do you have an SSL certificate for security and speed?
Make sure your website includes all these important elements.
Step 2 - Research keywords
Researching keywords is very important because you need to know what people are searching for.
Not knowing what they want gives you no clues to what keywords and content you need to have on your website.
The SEO training session includes the following:
- Why keywords are needed?
- What tools to use to research keywords.
- How to analyse Google search results.
- The best keyword strategy.
- Keyword tips.
- Low and high competitive keywords.
- Short and long-tailed keywords.
- How to analyse your competition.
- Keyword do’s and don’ts.
Step 3 - On-site SEO
On-site SEO sounds very technical. But it’s not once you know what it means. It is simply, all the things you can do on your website (YOURSELF) to make it more user-friendly hence more Google/Search Engine friendly.
On-site SEO may include:
- Writing user-friendly page names.
- Formatting the right page URL or web page address.
- How many words you should have on a page (approximately).
- How to add the (meta) titles and (meta) descriptions.
- Why your website needs meta tags.
- How to layout and format user-friendly copy.
- The importance of heading tags – H1-H6.
- Keywords – where to add them and why.
- Hyperlinks – internal and external. Why and how to add links.
- Images – how to make Google see your images properly and how to edit images to make them load quickly for the user.
- A Blog – to drive traffic to your site.
- Social Media – to share your information.
- How & where to add reviews – to create credibility.
- Website speed & performance – how fast your website loads in the browser and how it performs for your audience.
Step 4 - Off-site SEO
Off-site SEO is tasks that are done externally or off your site.
Off-site SEO includes:
- Setting up important tools like Google Console and Google Analytics to monitor and fix your site.
- Having a Google my Business page to showcase your business and post regularly.
- Backlinking and what is it.
- How to create backlinks. For e.g. on online directories, commenting on blog posts, guest blogging and more.
- Why Social Media is so crucial for SEO.
- How to use YouTube as a marketing tool.
- About client reviews (off-site) and why they are so important.
- Lastly, how to keep up to date with SEO.
Read our Google Reviews
Read Our Google Reviews
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SERVICE AREAS
Northern Beaches, CBD, Inner West, Eastern Suburbs, North Shore, Lower Northshore, Sydney.
Pyrmont Office
Suite 19, Level 3
55 Pyrmont Bridge Rd
Pyrmont 2009