• Setting up a Blog.
• How to research the right keywords.
• How to format the blog page.
• Where to add the keywords.
• How to write descriptions and titles for Google.
• How to share your Blog.

This SEO training is hands on.
This is invaluable as you receive information required to improve your website for your users and the Search Engines.

Call 0408 406 785, email or fill in the form below for more information.

• How to create a professional user-friendly website.
• Research & Choosing keywords.
• On-site (SEO) techniques.
• Off-site (SEO) techniques.
• See below for more details on each step.

Here is a basic outline of what we cover in the training:

Domain Name

• Not too long or complicated.
• Relevant to business.
• Main keyword or brand-able name.

Hosting

• Australian based servers if possible.
• Regular backups.
• Anti-virus.
• Anti-spam.
• Cheap hosting versus premium hosting.
• 24/7 support.
• Fast servers.
• Supports website software – e.g. WordPress runs better on a Linux server.

SSL

• SSL for your website.
• What is it and why you need it.

SEM & SEO

• What is SEO?
• What is SEM?

Web Design

• User-friendly design and layout.
• Appropriate typography.
• Professional images.
• Design consistency.
• Header, footer, logo.
• Contact details.
• Simple navigation.
• Responsive on all devices.

Content

As they say – content is KING.

• Define the purpose of your website (always from the user’s perspective).
• Unique content.
• Never duplicated or copied from other websites.
• Written for the user, not search engines.
• Contains headings (tags).
• Grammatically correct and no spelling mistakes.
• Relevant Internal, external & anchor links.
• Images – optimised with ALT text.
• Optimised videos – YouTube, Vimeo.
• A Blog.
• Generic pages – Home, About, Contact.
• Legal pages – Privacy, Terms.

Keywords

• What are keywords & why do we need them.
• How to research keywords.
• Long tail, variations.

Google Search Results

What do they mean?

• Heading
• Description
• URL
• Keywords
• Sitelinks
• Paid advertising

Meta Data

• Title
• Description
• Keywords

Formatting a google/ user-friendly Page

• • Page – URLs’.
  • Page naming protocols.
  • Title Tag.
  • Important tips when writing the Title Tag.
  • How to add Title Tag.
  • Meta Description.
  • How to add Meta Description.
  • Where to add Keywords to content.
  • How to apply headings –  H1-H6.
  • Why headings are important.
  • How much content to write.

Hyperlinks

• Internal Links.
• Anchored Links.
• External Links.
• Footer links.

Images

• Good looking images – not blurry, clear, professional, relevant.
• Alternative text.
• Image file names.
• Optimising images.
• How images influence Page Speed.

Sitemap

• How to create a User-friendly sitemap.
• How to create a Search engine friendly XML sitemap.

Google

• Submit site to Webmasters Tools.
• Submit Sitemap.
• Google my Business.
• Google Map.

Bing

• Submit site to Webmasters Tools.
• Submit Sitemap.
• Bing – business page.

SEO plugin for WordPress

• Learn about Yoast Seo plugin for WordPress.

Backlinks

Backlinks are like votes on your website.  Learn how to create backlinks.

• Blogging – to share articles.
• Promote your site in online forums and discussion lists.
• Submit articles to relevant blogs.
• Submit newsletter articles to relevant sites.
• Become an expert in your field.
• Add comments to related blogs and websites.
• Bookmark your website.

YouTube

• Why it is good for your website.

Directories

• Submitting your site to directories.
• Local and global.

Client Reviews

• Get client reviews.
• Google my Business.
• Facebook, LinkedIn.
• Local directories.

Social Media

Sharing on Social Media.

• LinkedIn
• Facebook
• Twitter

REVIEW SEO

• Update knowledge regularly.
• SEO blogs to join.

What is a search engine?

• In layman’s terms, a Search Engine is like a library.
• You search for information about a particular topic.
• The Search Engine scans their database.
• To determine the best page to return to you in its listings.
• This training will help you understand what search engines want.
• And what you need to do on and off your website.
• To achieve the best possible results for your website.

These are many factors that make a website professional

• Design and layout.
• Page formatting.
• Responsive design.
• Navigation.
• Well written unique copy [text].
• Images and videos.
• Sidebar content e.g. recent posts and reviews.
• Footer content.
• Credibility – e.g. business awards or customer guarantees.
• A blog.
• Social media – share and follow.
• Adding important content above the fold.
• Website software and coding.
• Fast web hosting,  SSL.
• Domain name.
• and more.

Our SEO training will include: 

• What are keywords and why do we need them.
• What tools to use to research keywords.
• How to analyse Google search results.
• The best keyword strategy.
• Keyword tips.
• Low and high competitive keywords.
• Short and long tail keywords. What are they.
• Where to add your keywords to your website.
• How many keywords to add to your pages.
• How to analysis your competition.

On-site SEO includes many factors;

On-site SEO sounds very technical right?  But it’s not once you know what it means.

On-site SEO, is all the things you can do on your website (YOURSELF) to make it more user friendly hence more Google/Search Engine friendly.
On-site may include;

• Writing user friendly page names.
• Formatting the right page URL or web page address.
• How many words you should have on a page (approximately).
• How to add the (meta) titles and (meta) descriptions. This may sound technical, but it’s easy to do once you are shown how.
• Why your website needs meta tags.
• How to layout and format user friendly copy.
• The importance of headings – H1-H6.
• Keywords – where to add them and why.
• Hyperlinks – internal and external. Why and how to add links.
• Images – how to make Google see your images proplerly and how to edit images to make them load quickly for the user.
• Blog – to drive traffic to your site.
• Social Media – to share your information.
• How & where to add reviews – to create credibility.
• Website speed & performance – how fast your website loads in the browser and how it performs for your audience.

Off-site SEO includes;

• Google my Business.
• Google Webmaster Tools.
• Bing Webmaster Tools.
• Backlinking and what is it.
• How to create backlinks.
• Online directories.
• Commenting on blog posts.
• Guest blogging.
• Social Media.
• YouTube videos.
• Client reviews (off-site).
• Keeping up to date with SEO.