Our SEO Training is customised 1 on 1 sessions.
You come to us for personalised training for your website/s.
We cover all the main topics of a group SEO course but customise the information for your website.
This is invaluable as you receive information required to improve your website for your users and the Search Engines.
Not just a general overview on SEO.

Call 0408 406 785, Email or fill in the form below for more information.

 The 4 main steps

• How to create a professional user friendly website.
• Research & Choosing keywords.
• On-site (SEO) techniques.
• Off-site (SEO) techniques.
• See below for more details on each step.

Here is a basic outline of what we cover in the training:

Domain Name

• Not too long or complicated
• Relevant to business
• Main keyword or brand-able name

Hosting

• Australian based servers
• Regular backups
• Anti-virus
• Anti-spam
• Cheap hosting versus premium hosting
• 24/7 support
• Fast servers
• Supports website software – e.g. WordPress runs better on a Linux server

SSL

• SSL for your website
• What is it and why you need it

SEM & SEO

• What is SEO
• What is SEM

Web Design

• User friendly design and layout
• Appropriate typography
• Professional images
• Design consistency
• Header, footer, logo
• Contact details
• Simple navigation
• Responsive on all devices

Content

As they say – content is KING.

• Define the purpose of your website (always from the user’s perspective)
• Unique content
• Never duplicated or copied from other websites
• Written for the user not search engines
• Contains headings (tags)
• Grammatically correct and no spelling mistakes
• Relevant Internal, external & anchor links
• Images – optimised with ALT text
• Optimised videos – YouTube, Vimeo
• A Blog
• Generic pages – Home, About, Contact
• Legal pages – Privacy, Terms

Keywords

• What are keywords & why do we need them
• How to research keywords
• Long tail, variations

Google Search Results

What do they mean.

• Heading
• Description
• URL
• Keywords
• Sitelinks
• Paid advertising

Meta Data

• Title
• Description
• Keywords

Formatting a google/user friendly Page

• • Page – URLs’
  • Page naming protocols
  • Title Tag
  • Important tips when writing the Title Tag
  • How to add Title Tag
  • Meta Description
  • How to add Meta Description
  • Where to add Keywords in content
  • How to apply headings –  H1-H6
  • Why headings are important
  • How much content to write

Hyperlinks

• Internal Links
• Anchored Links
• External Links
• Footer links

Images

• Good looking images – not blurry, clear, professional, relevant
• Alternative text
• Image file name’s
• Optimising images
• How images influence Page Speed

Sitemap

• How to create a User-friendly sitemap
• How to create a Search engine friendly XML sitemap

Google

• Submit site to Webmasters Tools
• Submit Sitemap
• Google my Business
• Google Map

Bing

• Submit site to Webmasters Tools
• Submit Sitemap
• Bing – business page

SEO plugin for wordpress

• Learn about Yoast Seo plugin for WordPress

Backlinks

Backlinks are like votes of your website.  Learn how to create backlinks.

• Blogging – to share articles
• Promote your site in online forums and discussion lists
• Submit articles to relevant blogs
• Submit newsletter articles to relevant sites
• Become an expert in your field
• Add comments to related blogs and websites
• Bookmark your website

YouTube

• Why it is good for your website

Directories

• Submitting your site to directories
• Local and global

Client Reviews

• Get client reviews
• Google my Business
• Facebook, LinkedIn
• Local directories

Social Media

Sharing on Social Media.

• LinkedIn
• Facebook
• Twitter

REVIEW SEO

• Update knowledge regularly
• SEO blogs to join

These are many factors that make a website professional

• Design and layout.
• Page formatting.
• Responsive design.
• Navigation.
• Sidebar content e.g. testimonials and reviews.
• Credibility – via Business Awards or Customer Guarantees.
• Social media.
• Important content above the fold.
• Website software and coding.
• Web hosting – SSL.
• Domain name.
• Images, video and more…

On-site SEO includes many factors;

On-site SEO sounds very technical right?  But it’s not once you know what it means.

On-site SEO, is all the things you can do on your site (YOURSELF) to make it more user friendly hence more Google friendly.

• Writing user friendly page names.
• Formatting the right page URL or web page address.
• How many words you should have on a page (approx.).
• How to add the (meta) titles and descriptions (this sounds technical too, but its not once shown how).
• And why we add these meta tags?
• How to layout user friendly content.
• The importance of headings – H1-H6.
• Hyperlinks – how and why.
• Images – making them load quickly.
• Blog – to drive traffic to your site.
• Social Media – to share your information.
• Reviews – to create credibility.
• Website performance – for a fast website.

• We offer a FREE SEO audit for anyone who books our SEO training.
• A SEO E-Book – regularly updated.
• Knowledge that is easy to understand and apply to your website.
• An SEO Expert with over 12 years in the industry.
• Free online support via Facebook  *conditions apply.
• https://www.facebook.com/LetsBuildAWebsite

Email for more details about SEO Training.

Currently our SEO Training is 1 on 1 Training at our Brookvale office or we can come to you for an additional $100.

1 on 1 SEO Training & Consulting Prices

Brookvale – $220 per session – 2 hour session.
Come to you – $320 per session – 2 hour session.

Our focus is on your website and how you can improve the quality and visibility for the user hence the Search Engines.

Location
Our training rooms are in Brookvale.
(25 minutes from the city).
FREE parking available.
We can come to you for additional $100.

Enquire below.
Call: 0408 406 785
EMAIL for more details

What is a search engine?

• In layman’s terms a Search Engine is like a library.
• You search for information about a a particular topic.
• The Search Engine scans their database.
• To determine the best page to return to you in its listings.
• This training will help you understand what search engines want.
• And what you need to do on and off your website.
• To achieve the best possible results for your website.

Research and choosing keywords includes;

Researching your keywords is very important because you need to know what people are searching for.

Not knowing what they want to learn about on the Internet gives you no clues on what to have in your website.

• What are keywords and why do we need them.
• What tools to use to research keywords.
• How to analyse Google search results.
• The best keyword strategy.
• Keyword tips.
• Low and high competitive keywords.
• Short and long tail keywords.
• Market research.
• How to check out your competition.

Off-site SEO includes;

• Google my Business.
• Google Webmaster Tools.
• Bing Webmaster Tools.
• Back linking.
• How to get back links.
• Online directories.
• Commenting on blog posts.
• Guest blogging.
• Social Media.
• YouTube videos.
• Client reviews (off-site).
• RSS feeds.
• Keeping up to date with SEO.

• This is a beginner’s SEO course so it is suitable for anyone.
• You don’t need any technical skills.
• Copywriters.
• Small business owners who wants to improve the usability of their website for their visitors.
• Small business owners you want to improve their website for the search engines.
• Anyone with a website who wants to be visible on the first page in Google for their chosen keywords.
• This SEO training will teach you expert techniques to improve your visibility to the search engines.

• Any keyword ideas you have.
• The login details to your website. This is a MUST we cannot complete the training without your login details.
• The login details to your hosting (usually cpanel).
• FTP details (very important). This is a MUST we cannot complete the training without your FTP login details.
• Your Google login if you have one. If you do not have a Google account, we can crate one in the training.
• An active email address that can be accessed from your computer or ours.
• Your laptop (if you don’t have one we can supply one).
• Wifi is supplied (make sure your computer connects to wifi).
• Pen and paper to write notes.