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small business seo

Small Business SEO -Sydney

Affordable SEO services for small business

Let’s face it, if you not on page 1 of Google you won’t get any visitors nor business.  If you are a small business then organic SEO [not paid] is crucial. Our SEO packages cater for all types of budgets whilst providing professional and local SEO services. We specialise in small business SEO services & follow Google’s strict SEO guidelines.

Pyrmont & the Northern Beaches, CBD, Sydney.

small business seo

Pyrmont & the Northern Beaches, CBD, Sydney.

small business seo

Our SEO Services include;

Researching keywords, SEO audit, adding metadata, backlinks, backlink audit, content writing, fixing speed & performance issues, broken links, optimising images, monthly reporting & more. We offer 5-10 keyword tracking reports and set up Google tools to audit and monitor your site.
We hire local SEO copywriters and content writers.
Our SEO services are affordable and tailored specifically for small business. We can even teach you how to do basic SEO tasks to your site ongoing to help save costs.
Check out our SEO training.

Small Business SEO

SEO Audit, Analyse & Plan!

The first task we perform is an SEO audit on your website.
This will check for technical errors and your current Google keyword positions. After analysing your site we will suggest the best SEO plan for your business, as every website is different. This may include, adding backlinks, blogging and content creation on a monthly basis.
We work with the client to achieve the best SEO results.
As well as SEO, we also include website maintenance and support as part of our small business SEO services. Our team will analyse and monitor your SEO ongoing to ensure your website ranks the best it can.

Small Business SEO

SEO Packages  – Prices & Inclusions

Which SEO package should you choose?

Which SEO service you require really depends on two things. One how much budget you have to allocate each month and secondly, what position your website is in. Most website owners require some type of SEO because they are not getting found on Google.

Our recommendation for websites that are in this position is – you MUST have regular content and backlinks added to your site every month to build up your sites creditability in Google and other search engines.

So what SEO package you choose really depends on what you are willing to do yourself for e.g. write your own blog and what you can afford.

    Content/blog writing only prices

    Once again this depends entirely on your budget.

    These are our prices for content and blog writing.

    Content writing for one blog post

    300 words – $75
    400 words – $85

    Content writing for one page

    300 words – $120
    400 words – $130

    These are for copy only. If you would like us to add these pages to your website this will be an additional cost.

    If you need to re-write content or add fresh content to your entire site. Fill in the form below for a detailed quote.

     

    Keyword research only prices

    This service is for businesses who HAVE the time to write their own content. But need a professional SEO expert to research the right keywords for them to use in their content.

    What’s included?

    • A 7 page SEO audit of your website.
    • This will give us clues to what keywords you should be using.
    • The client must send us a wishlist of keywords they wish to rank for.
    • Or keywords used with previous SEO companies.

    What’s the cost?
    We price keyword research per page.

    Keyword research – per page
    $150 includes one main keyword plus 3-4 synonyms.
    And write the meta title and description.

    Keyword research – per blog post

    $120 includes one main keyword plus 2-3 synonyms.
    Includes – writing meta title and description.

    If you need a price for your entire website then please fill in the form below. As we must analyse your site first before we can quote.

     

     

    SEO packages prices

    SEO Package 1 – $447 p/m

    Content Creation for 1 + Keyword Research + Backlinks + Site Management + Google Tools

    First-month includes a $120 setup fee

    This package is for small businesses who DO NOT the time to write their own content and cannot spend more than $447 per month on SEO services.

    We write the content and perform keyword research for ONE POST. Which includes researching keywords, apply them to the page, writing the Meta title and description. Then adding these pages to your website.

    This price is for the creation of simple page layouts only. Highly customised page layouts will be an additional cost. Prices will vary per website (depending on your theme).

    Additional pages from $80 each.

    SEO services for this package include;

    • Keyword research
    • Creating and adding SEO data per post
    • Content creation for one post
    • Adding post to the website
    • 10 Backlinks – click here for more details.
    • Google console – including; sitemap, technical errors, backlink monitoring, monitor mobile-friendliness and speed/performance issues.
    • Site updates & maintenance. This includes; updating WordPress, plugins and theme. Ensuring there are no outdated plugins.
    • Monthly reporting – includes a backlink report, 5 keyword tracking report, tasks report and a speed & performance report.

    SEO Package 2 – $547 p/m
    Content Creation for 2 + Keyword Research + Backlinks + Site Management + Google Tools

    First-month includes a $120 setup fee

    This package is for small businesses who DO NOT have the time to write their own content and cannot spend more than $547 per month on SEO services.

    We write the content and perform keyword research for TWO POSTS.

    Additional pages from $80 each.
    Simple page layouts only. Customised page layouts depending on your theme may cost more. Prices will vary per website.

    SEO services for this package include;

    • Keyword research
    • Content creation for 2 posts
    • Creating and adding SEO data per post
    • Adding post to the website
    • 10 Backlinks – click here for more details.
    • Google console –  i.e. sitemap, technical errors, backlink monitoring, monitor mobile-friendliness and speed/performance issues.
    • Site updates & maintenance. Updating WordPress, plugins and theme. And monitoring outdated plugins.
    • Monthly reporting – includes a backlink report, 5 keyword tracking report, tasks report and a speed & performance report.

    Backlink Package 1 – $250 p/m
    Backlinks + Site Management

    First-month includes a $120 setup fee

    This client already writes their own blog but doesn’t have time to add their business details to directories every month and monitor and maintain their website.

    SEO services for this package include;

    • Creating 2-3 business descriptions based on your keywords.
    • A backlink audit in Google Console.
    • 10 Backlinks – click here for more details.
    • Site maintenance – including; updating the site, WordPress, plugins and the theme.
    • Monthly backlink reporting.

     

    Backlink Package 2 – $200 p/m

    First-month includes a $120 setup fee

    In this SEO service, we only concentrate on getting backlinks to your site.  There is no updates or site maintenance included.

    This package is suitable for someone who wants to maintain their current Google rankings. This client already writes their own blog but doesn’t have time to add their business details to directories every month.

    SEO services for this package include;

    • Creating 2-3 business descriptions including your main keywords.
    • A backlink audit in Google Console.
    • 10 Backlinks – click here for more details.
    • A monthly backlink report.
    Google Ad prices & inclusions

    For our Adword package, these are the processes we complete each month.

    First-month inclusions

    • Provide a full website/SEO audit with keyword suggestions and advise on how to fix any site errors.
    • Research Keywords.
    • Analyse landing pages for ads.
    • Create Ad strategy.
    • Client to approve Ad strategy.
    • Set up Campaigns.
    • Set up Ads.
    • Go live with Ads.

    Monthly tasks we perform

    • Monitor keywords
    • Monitor Ad performance
    • Add negative keywords
    • Re-optimise Ads based on performance
    • Monthly Adwords report

     

    Google Ad Prices

    First-month setup $150 + $250 p/m

    Inclusions

    • Research Keywords
    • Structure Ad Content
    • Create Campaigns
    • Create Ads
    • Manage Ads
    • Google Analytics
    • Monthly Adwords report
    • Manage and Monitor ongoing – remove negative keywords, re-do Ads if required, re-do ad text if required.
    Content creation services explained

    For SEO packages that include content creation, these are the processes we complete each month. Content creation for main pages is an additional cost. We will give you a quote to write and collate this content.

    Option one – Content creation for services or main business pages.

    For e.g. if I was a builder I may need a page on my site for a service for bathroom renovations. This is not a blog but a main service page. These are harder for us to write from scratch because we do not know the in’s and out’s of your business.  Hence why we need to ask you a series of questions to create the content for these types of pages.

    We will send you a form to complete a series of questions to determine the core keywords for these pages.
    The form will include some typical questions that users may ask you about your goods or services.

    Once we receive this information, we can research the relevant keywords, create the content then add it to your website.

    Please note: The client must be willing to supply relevant information about core services.

     

    Option two – If we are writing blog posts only.

    We will send you a form to complete about topics that may be relevant to your business. Then research the relevant keywords for the post/s. Once approved by the client, our copywriter will write up a 300-word post.
    If you would like more than 300 words this will be an additional fee.

    Option one and option two include the following tasks once the content is created.

    • Add keywords to content
    • Add SEO Meta Title and Description
    • Add images
    • Add internal links if relevant

    Images

    For the main services pages [not a blog post] usually, the client will supply the images for these pages.

    For blog posts, we can supply free stock images, if the client does not have any images available.

    All images are optimised for the search engines, meaning the file size is reduced for fast loading pages. We then add the ALT text code to each image to help Google rank those images.

     

    Backlink services explained

    For SEO packages that include backlinks, these are the SEO services we complete each month.

    First-month inclusions

    • Set up Google Console if this is not already set up.
    • Check what backlinks you already have.
    • Disavow bad links to your site. This tells Google that you do not want to be connected to these sites as they are not relevant or maybe spam sites.
    • Create 2-3 business descriptions. This is a short paragraph about your business with the core keywords included. We use this to add to directories and other websites.
    • The client will need to approve these before we start.

    Regular monthly tasks we perform

    • Add your business description to different citation websites. See below for an explanation of citations.
    • Add your links to Social bookmarking on websites.
    • Create mini websites,  Web 3 properties or guest posting. See below for explanation.
    • Provide a monthly backlink report to the client, so you can see what sites you have been connected to.
    • A total of 10 backlinks will be created per month.

    Backlinks include;

    Directory sites including;

    1. Local directories.
    2. International directories.
    3. Niche directories

    Social bookmarking sites – We belong to many social bookmarking sites. We add your website link as one of our favourite websites, hence creating a backlink.

    Articles submissions – We submit articles on your behalf on relevant sites.

    See backlinks for more details.

    Google tools explained

    For SEO packages that include Google Analytics / Google Console, these are the SEO services we provide.

    First-month inclusions

    • Set up Google Console.
    • Set up Google Analytics.
    • Add Yoast SEO to WordPress.
    • Add a Google Analytics plugin to your site. You will then be able to view basic statistics about your site on the dashboard when you log in.
    • If you already have these accounts set up we will double check they have been set up properly.

    Monthly tasks we perform

    • Check the search queries for possible keywords that can be used in your site for pages or posts.
    • Check the links to your site to make sure you have not received any bad connections to your site.
    • Check for crawl errors.
    • We will advise you if anything requires attention. This may be an additional cost to fix. The rate to fix issues outside of your SEO package is $120 per hour.
    Google my Business

    We recommend that all businesses have a Google my Business page.

    If you would like us to set this up on your behalf, this will be an additional $120. You must have an office location to have Google my Business.

    Site management explained

    For SEO packages that include site management, these are the SEO services we complete each month.

    First-month inclusions

    • Perform a full backup of your website.
    • Provide a full website/SEO audit with suggestions on what issues need to be fixed asap.
    • Check the speed and performance of the site.
    • Fix minor speed and performance issues. We will advise the client if there are major issues.
    • Update WordPress.
    • Update the theme.
    • Update plugins.
    • Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise the client about outdated plugins and if they need replacing.
    • Add a security plugin.
    • Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
    • Delete spam comments if required.

    Monthly tasks we perform

    • Update WordPress
    • Update plugins.
    • Update the theme.
    • Check speed and performance.
    • Monitor site security and spam.
    • Speed and performance report.

    Small Business SEO Packages

    We understand that small businesses often don’t have a big budget.
    Having your website rank well in Google for certain keywords is key to a successful online business.
    Let us help you by offering affordable SEO packages for small business.

    Keyword Research

    Do you require someone to research keywords for your pages or blog posts? Keyword research allows you to see how many people are searching for certain topics in Google. Then you can write about these words.

    Content Writing

    Some small businesses don’t have time to write their own content. Our copywriters are Australian and write specifically for small business. We can write content for your blog or pages.

    Backlinks

    Backlinks are incoming links from another website back to your website. Backlinks help create power and authority for your site. They are like votes for your website and tell Google that your content is worth linking to.

    Google Ads

    Google Ads are great if you have a budget of about $500 per month. Anything less than this is not worth it. Google Ads are great for instant results. We recommend a combination of Google Ads and organic SEO.

    Frequently Asked Questions

    What are the basics steps to organic SEO?

    Step 1

    • Perform an SEO/website audit.
    • Set up Google Console.
    • Check for errors.
    • Add a Sitemap.
    • Check to see if you are connected to any spam sites.
    • Disavow links if required.
    • Google Fetch and render pages to check for any possible issues.
    • Check for duplicate content.

    Step 2

    • We login to your site.
    • Check speed & performance.
    • Fix minor issues.
    • Advise you of any major issues you have and provide a quote to fix them.
    • Update WordPress, plugins, & the theme.
    • Check PHP levels.
    • Check for broken links.
    • Optimise images for fast loading pages.

    Step 3

    • Analyse your main service pages.
    • Perform keyword research to confirm the best keywords to use in your pages or posts.
    • We will advise the client of our plan.
    • Content writing or collaborating text and build pages including; meta titles and descriptions.

    Step 4

    • Create 2-3 well-written business descriptions.
    • Create a variety of backlinks, including; directory sites, mini-websites, bookmarking sites and guest posting.
    • Check and monitor your backlinks ongoing.
    Whats is organic SEO?

    Organic SEO

    Organic SEO just means that you DO NOT pay Google to get into the Google directory.
    Google Adwords is paid Search Engine Marketing  [SEM].
    If you are interested in Google Adwords, we also do this.
    Please send an enquiry below.

    What is SEO

    Think of your website as a department store.  

    For example;

    How the store is presented is a major deciding factor of whether you as a customer will enter, purchase and return.
    Is the store messy, is it hard to find what you’re looking for?
    Does it have friendly, available attentive staff, regular opening hours?
    Does the store update their stock and displays regularly? If not would you go back?

    It’s the same for a website.  The website needs to be well designed, easy to navigate, have regular content that is useful to the user and helps the user to find what they are looking for.  This is what the Search Engines want from your website! This is where SEO comes into play.

    SEO or Search Engine Optimisation

    SEO is how to present your website to the user and Search Engine’s, in order to rank in Google, Bing and other providers.

    Every website needs to have basic SEO.

    This includes; great design, easy to navigate, the right keywords, connections to other websites [backlinks], fast loading images, optimal speed and performance, keywords for people to find you, and regular content added i.e. a Blog.

    What are keywords?

    Keywords help describe your content and help Google and other Search Engines to rank your pages.
    Without keywords on the page, they will not know what the page is about.
    The keywords need to be strategically placed in order for SE’s to understand the keyword you wish the page to rank for.
    You should NOT over optimise keywords either, as Google may see this as cheating or spam.

    Let’s Build a Website has over 15 years experience in the web industry. We have learnt many things over the years about Google and what to do and what NOT to do when writing and formatting a page. We have learnt how to write content for the user, so a page will rank it’s best for the chosen keyword.

    Google and its ranking algorithm changes constantly, so we are always learning and keeping up to date with the changes. This reflects in our small business SEO packages and services.

    Why speed and performance is important?

    Speed and performance is a major factor that contributes to how your website is ranked in Google. If your site is slow and not performing well, users will leave quickly.  It is imperative your site is fast loading and easy to use.

    Why is speed so important?

    If you go to a website and the page takes forever to load.  What do you do?  You leave and go back to Google to find a quicker loading website.
    This action is considered by Google a bad user experience.  Therefore Google will not rank the slow website well compared to other websites that have a faster page load.

    What hinders the speed of a web page or website?

    There are a few different factors. These are some major ones.

    Images are a huge contributor to slow web pages. If the resolution [size in kilobytes] of an image is over 100kb it is usually considered too big and will result in a slower page load.

    Images need to be reduced in file size and dimension.  We do this in our small business SEO packages and can teach you how to maintain this ongoing.

    Plugins

    If you are using a program like WordPress then plugins can be a huge contributor to having a slow website overall.
    In our small business SEO packages, we check your plugins to see if all of them are necessary if not delete old ones and/or replace obsolete ones.

    We then keep them updated and monitor them every month.

    Caching plugin

    A caching plugin helps store page data in memory, so it doesn’t have to keep loading the same content over and over.

    We add a caching plugin in our SEO packages, to help speed up your website. This can be tricky to set up and needs to be set up correctly otherwise it can be detrimental to your website.

    These are just some of the tasks we perform in our small business SEO packages.

    Click here to test the speed of your website. Choose the Melbourne server location.

    How long it take to see results?

    Small Business SEO does take time. And there is no way to cheat to speed up the process.  Organic SEO has to be done naturally otherwise, Google will penalise your site.  Cheating may include things like outsourcing backlinks to link farms or copying content.

    Backlinks

    NEVER pay someone to get you 100’s or 1000’s of backlinks for your website.  You may have already received emails offering you many backlinks for a small amount of money. DO NOT attempt this.  These companies usually do not use sites that comply with Googles guidelines for backlinks.  And usually, they just want your money and don’t care who you link to.
    This can be very detrimental to your site and will cause a lot of damage to your online reputation.

    Content

    NEVER copy content from other peoples websites and add it to your own website.
    NEVER pay someone to write content for you without doing research on the company and looking at examples of their work.  They might copy from other websites and claim to write the content themselves.  This is very bad for your online reputation and Google will not rank this content well at all.  Your site might also get penalised by Google.  This means dropping your site from the Google directory, so no-one can ever find you.

    Small business SEO  – results

    We will work really hard to improve your rankings within 3 months.
    Usually, you should see page improvement in your rankings for certain keywords within 3-6 months.

    In a nutshell, we need to do a combination of adding fresh content, creating new backlinks in directories /and other websites and lastly making sure your website speed and performance is at its best.

    If all these tasks are performed on a regular basis then your website is on the right track for earning its authority with Google and other Search Engines.

    What are the SEO must haves?

    This is a brief list of the SEO must-haves we recommend.

    1. An aesthetically pleasing design
    2. A speedy site
    3. A site that is easy to navigate around
    4. Content is KING!! So write your own unique content that visitors will love and read!!
    5. A blog to bring new traffic and add fresh content
    6. Backlinks – to create connections back to your site
    7. A site with no technical or coding errors
    What are the SEO must nots?

    This is a brief list of the SEO must not’s we recommend.

    1. NEVER copy content from any other websites
    2. NEVER pay for backlinks
    3. NEVER try to cheat with SEO in any sense. EG. Adding keywords to a page in white writing with a white background. YES, we have had people ask this question.
    4. This is classified as cheating and your site will be penalised.
    5. DONT load high-resolution images into your pages – this will only slow them down. Make sure they are web friendly.

    Do you provide an SEO audit?

    Yes, we do. Once you sign up. 

    The SEO audit is a free 7-page report on your website. It can help show you what needs immediate fixing. And you get a good list of relevant keywords that you can use in your site.

    Get Started Today!

    Fill in the form below and we will get back to you shortly.

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    Contact Us

    Email

    Click the link for
    SEO Training

    info [@] letsbuildawebsite.com.au

    Office Location

    Pyrmont Office
    Suite 19, Level 3
    55 Pyrmont Bridge Rd
    Pyrmont 2009

    Call Us

    For more information about our Small Business SEO Services.

    Ph: 0408 406 785

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