Small Business SEO

Small Business SEO

.. SEO Services Sydney ..

Small Business SEO is about employing techniques and strategies to
your website that can help improve where your website ranks in Google.
We offer a FREE SEO audit on your website to pick up any technical errors and offer suggestions for the best keywords to use.
All our small business SEO services follow Google’s strict SEO guidelines.
Our SEO packages include keyword research, adding metadata, backlinking,
blog & content writing, fixing speed & performance issues, broken links & more.
Providing monthly SEO reporting for 5-10 keywords for all packages.
We only [hire] Local SEO copywriters and content writers.
Small business SEO prices are affordable and tailored specifically for small business. SEO Services Sydney and the Northern Beaches.
View our Small Business SEO packages below for more details.

Small Business SEO

The Process for Small Business SEO

Firstly we will perform a SEO audit of your website.
Check your current Google keyword positions.
Research the best keywords for your website.
Create several business descriptions with your main keywords.
Apply keywords and Metadata to your pages.
Analyse the performance & speed of your website.
Fix speed and performance issues.
Write generic blog posts for fresh content.
Join directories on your behalf to create backlinks.
Basic website support and advice.
Analyse and monitor your small business SEO ongoing.
Small Business SEO

Small Business SEO

Monthly Tasks include;
Keyword Research.
Blog & Content Writing.
SEO Titles and Descriptions.
SEO Meta Data.
Creating Backlinks.
Fix and monitor speed.
Fix and monitor performance.
Monitor security.
Updating WordPress.
Monitor & Update plugins.
Fix on-page technical errors.
Monitor & Fix Broken Links.
Optimise images for SEO.

SEO Services Sydney

What we offer
FREE SEO AUDIT REPORT.
Low-Cost SEO.
Local SEO specialists.
Small Business SEO.
Guidelines for formatting content.
Tips for Blog writing.
Monthly Keyword Reports.
Monthly Phone Meetings.
Google Analytics
Google Webmaster Tools
The Latest Google Tips & Strategies.
All SEO strategies following Google’s strict guidelines.
Over 10 Years in the Small Business SEO.

We have affordable SEO packages that are tailored to small business.
We understand that small businesses often don’t have a big budget.
We can help by offering the best SEO services & packages in Sydney to suit your website.

SEO Packages Sydney

SEO Package - ONE [Price]

SEO – Package 1

This package is for businesses who do not have time to write or add content. We will research the right keywords, write one blog post or add content to one main page for you, including the SEO metadata. See more inclusions below.

The monthly SEO package includes;  research keywords for 1 page or 1 post, write content for 1 post [300 words], including adding SEO Metadata & keywords OR adding content for 1 main page [e.g. services or products]. The client MUST be prepared to provide information for their main business page, as we do not know enough information about your products and services to write this from scratch.

10 backlinks, fix and monitor speed & performance, monitor security, update WordPress, plugins [monitor plugins], and provide a monthly report.

Click here for more details about backlinks.

First Month SEO Price

$500

Ongoing Monthly Fee

$450

FIRST MONTH INCLUSIONS

  1. A full backup of the website.
  2. Provide a full SEO audit with suggestions on what issues need to be fixed. This includes; unoptimised images, missing alt text, broken links, duplicate titles, meta descriptions.
  3. Check the speed and performance of the site.
  4. Fix minor speed and performance issues. We will advise if the client if there are major issues.
  5. Update WordPress, themes and plugins.
  6. Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise the client about outdated plugins and if they need replacing.
  7. Add a security plugin.
  8. Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
  9. Research core business keywords for 1 page or 1 post.
  10. Write one blog post – 300 words.
  11. Add SEO metadata and keywords for one blog post.
  12. Add 2-3 images for one blog post.
  13. OR
  14. Add the content for 1 page to the website.
  15. The client must supply relevant information about core services for this page. We will send you a series of questions that you need to answer in word format.
  16. Add SEO metadata and keywords for one page.
  17. Add 2-3 images for 1 page.
  18. We will write up 2-3 business descriptions for approval and add to online directories with a link back to your website.
  19. Add 10 backlinks.
  20. Connect Google Console.

REGULAR MONTHLY JOBS – $450 P/M

  1. Write content for 1 blog post OR 1 page
    [client to provide core business information for one page].
  2. Add keywords and SEO [meta data] for 1 blog post or 1 page.
  3. Add optimised images. Maximum 2-3 per page.
  4. Add internal and external links per post.
  5. Add a call to action per post.
  6. Add 10 backlinks.
  7. Monitor speed and performance issues, including updating WordPress, plugins, theme.
  8. Monitoring site security.
  9. Monthly backlink report.
  10. Keyword report for 5 keywords.
  11. Speed and performance report.


ADDITIONAL PAGES

If you would like to add additional pages per month and you supply the content, we can research the keywords, add content and metadata to the site for $50 per page.

SEO Package - TWO [Price]

SEO – Package 2

This package is for businesses who WANT to write their own content but want us to research the right keywords for the content.  We will then add the SEO meta data to 1 page or 1 post for you, add 10 backlinks, and monitor the speed and performance of your site.

Monthly package includes; research keywords for 1 blog post [not writing] or 1 page with SEO metadata, 10 backlinks, fix and monitor [minor] speed & performance, monitor security, updates WordPress, plugins [monitor plugins], theme, monthly report.

First Month SEO Price

$400

Ongoing Monthly Fee

$350

FIRST MONTH INCLUSIONS

  1. A full backup of the website.
  2. Provide a full SEO audit with suggestions on what issues need to be fixed. This includes; unoptimised images, missing alt text, broken links, duplicate titles, meta descriptions.
  3. Check the speed and performance of the site.
  4. Fix minor speed and performance issues. We will advise if the client if there are major issues.
  5. Update WordPress, themes and plugins.
  6. Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise the client about outdated plugins and if they need replacing.
  7. Add a security plugin.
  8. Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
  9. Research core business keywords for 1 page or 1 post.
  10. We will add the content you have prepared for the website [max. 1 page or 1 post].
  11. Add SEO metadata and keywords for 1 page.
  12. Add 2-3 images for 1 page.
  13. We will write up 2-3 business descriptions for approval and add to online directories with a link back to your website.
  14. Add 10 backlinks.
  15. Connect Google Console.


REGULAR MONTHLY JOBS – $350 P/M

  1. Research keywords for 1 blog post or 1 page for the client to write about.
  2. Add keywords and SEO [meta data] for 1 blog post or 1 page.
  3. Add optimised images. Maximum 2-3 per page.
  4. Add internal and external links per post.
  5. Add a call to action per post.
  6. Add 10 backlinks.
  7. Monitor speed and performance issues, including updating WordPress, plugins, theme.
  8. Monitoring site security.
  9. Monthly backlink report.
  10. Keyword report for 5 keywords.
  11. Speed and performance report.
SEO Package - THREE [Price]

SEO – Package 3

Write 1 blog post [300 words each] + images per month, add SEO meta and keywords. Fix and monitor speed & performance, monitor security, updates WordPress, plugins [monitor plugins], theme, monthly report. No backlinks included in this package.

Monthly package includes; 1 posts written with SEO tags & keywords, fix and monitor speed & performance, monitor security, update WordPress, plugins [monitor plugins], monthly report.

First Month SEO Price

$400

Ongoing Monthly Fee

$350

FIRST MONTH INCLUSIONS

  1. A full backup of the website.
  2. Provide a full SEO audit with suggestions on what issues need to be fixed. This includes; unoptimised images, missing alt text, broken links, duplicate titles, meta descriptions.
  3. Check the speed and performance of the site.
  4. Fix minor speed and performance issues. We will advise if the client if there are major issues.
  5. Update WordPress, themes and plugins.
  6. Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise client about outdated plugins and if they need replacing.
  7. Add a security plugin.
  8. Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
  9. Research relevant keywords for 1 blog post.
  10. Write content for 1 post.
  11. Supply images for 1 post.
  12. Write SEO metadata for 1 post.
  13. Connect Google Console.


REGULAR MONTHLY JOBS – $350 P/M

  1. Research keywords for 1 post.
  2. Write content for 1 post.
  3. Add keywords and SEO [meta data].
  4. Add optimised images.
  5. Add internal and external links per post.
  6. Add a call to action per post.
  7. Monitor speed and performance issues, including updating WordPress, plugins, theme.
  8. Monitoring site security.
  9. Monthly report.
  10. Speed and performance note.

This does not include a keyword report. A keyword report will be an extra $50 per month. This includes 5 keywords.

SEO Package - FOUR [Price]

SEO – Package 4

This client already writes their own blog but doesn’t have time to add their business details to directories every month and monitor and maintain their website. This will help boost your sites current SEO rankings.

Monthly package includes;  writing business descriptions with relevant keywords, 10 backlinks, fix and monitor speed & performance, monitor security, update WordPress, plugins [monitor plugins], monthly report.


First Month SEO Price

$300

Ongoing Monthly Fee

$250

FIRST MONTH INCLUSIONS

  1. A full backup of the website.
  2. Provide a full SEO audit with suggestions on what issues need to be fixed. This includes; unoptimised images, missing alt text, broken links, duplicate titles, meta descriptions.
  3. Check the speed and performance of the site.
  4. Fix minor speed and performance issues. We will advise if the client if there are major issues.
  5. Update WordPress, themes and plugins.
  6. Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise the client about outdated plugins and if they need replacing.
  7. Add a security plugin.
  8. Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
  9. Add 10 backlinks  – we will write up 2-3 business descriptions for approval and add to online directories with a link back to your website.
  10. Connect Google Console.


REGULAR MONTHLY JOBS – $250 P/M

  1. Add 10 backlinks.
  2. Monitor speed and performance issues, including updating WordPress, plugins, theme.
  3. Monitoring site security.
  4. Monitor links in Google Console.
  5. Monthly backlink report.
  6. This does not include a keyword report. A keyword report will be an extra $50 per month. This includes 5 keywords.
Backlinks Package [price]
In this SEO package, we only concentrate on getting backlinks to your site. This package is suitable for someone who wants to increase their current Google rankings. This client already writes their own blog but doesn’t have time to add their business details to directories every month. This will help boost your sites current SEO rankings.

First Month backlink price
$250
Ongoing Monthly Fee 
$200

FIRST MONTH INCLUSIONS

  1. We will write up 2-3 business descriptions for approval and add to online directories with a link back to your website.
  2. 10 backlinks.
  3. Connect Google Console.


REGULAR MONTHLY JOBS – $200 P/M

  1. 10 backlinks.
  2. Monthly backlink report.

Backlinking includes;

Directory sites including;

  1. Local directories.
  2. International directories.
  3. Niche directories

Social bookmarking sites – We belong to many social bookmarking sites. We add your website link as one of our favourite websites, hence creating a backlink.

Articles submissions – We submit articles on your behalf on relevant sites.

See backlinks for more details.

What the client MUST provide
  • Login to website
  • Login to hosting / cPanel
  • FTP login
  • Domain name login – this is required to add Cloudflare. A third party website to increase the speed of the website.
  • Google Analytics access.  All you need to do is set us up as a Google manager, so we can view the statistics of the site.

Writing page content

If the client would like us to perform SEO to current live pages, we may request for more content. Content is crucial to help make the page rank better in Google.

The client must be prepared to write some extra content is requested.  Unfortunately, this is something we cannot do, as we are not familiar with the details of your core business and services. So it is better if this information comes directly from the client.

We will send you a series of questions that you can answer to help you write the content. This will also be beneficial to the users that come to your website.

What we GIVE you
  • A FREE SEO audit for your website.
  • Monthly reporting.
  • Complete transparency.
  • Local SEO specialists.
  • Expert SEO knowledge. We have been learning and practising SEO on websites since 2008.
  • We also teach SEO 1 on 1 to clients, so if you would like to do some SEO training with us please click here for more information.

What does organic SEO mean?

Organic SEO

Organic SEO just means that you DO NOT pay Google to get into the Google directory.
Google Adwords is paid Search Engine Marketing  [SEM].
If you are interested in Google Adwords, we also do this.  Please send an enquiry below.

What is SEO

Think of your website as a department store.  

For example;

How the store is presented is a major deciding factor of whether you as a customer will enter, purchase and return.
Is the store messy, is it hard to find what you’re looking for?
Does it have friendly, available attentive staff, regular opening hours?
Does the store update their stock and displays regularly? If not would you go back?

It’s the same for a website.  The website needs to be well designed, easy to navigate, have regular content that is useful to the user and helps the user to find what they are looking for.  This is what the Search Engines want from your website! This is where SEO comes into play.

SEO or Search Engine Optimisation

SEO is how to present your website to the user and Search Engine’s, in order to rank in Google, Bing and other providers.

Every website needs to have basic SEO.

This includes; great design, easy to navigate, the right keywords, connections to other websites [backlinks], fast loading images, optimal speed and performance, keywords for people to find you, and regular content added i.e. a Blog.

Why should I have a Blog?

The purpose of a blog is to add regular content to the website.  Optimised content [with Meta tags & keywords] has the potential to bring more traffic to the website.  It helps build your website’s credibility with Google & other Search Engines. A blog can help boost your position in the Search Engine’s listings.  

What are Backlinks?

Backlinks are other websites linking back to your website.  These include such websites, as directories, mini-sites, mini-blogs, industry related sites and more. For example, adding a business profile to True Local with your website link is considered a backlink.

The more connections to your site the more power your website become’s with Google and other SE’s [search engines].

They MUST be from high authoritative websites that comply with Google’s guidelines.

What are Keywords?

Keywords help describe your content and help Google and other SE’s [search engines] to rank your pages.

Speed and performance

If your site is slow or not performing well, users will leave quickly.  It is imperative your site is fast loading and easy to use.

Organic SEO combines all these from above.  All websites should have some basic SEO, even if it includes writing a blog once a month and joining a few directories every month. This will help.

What are Keywords?
Keywords help describe your content and help Google and other Search Engines to rank your pages.
Without keywords on the page, Google will not know what the page is about.
The keywords must be strategically placed in order for Google to understand the keyword you wish the page to rank for.
You must also NOT over add keywords as Google will penalise you for this.

Let’s Build a Website has had over 10 years experience in the web industry. We have learnt many things over the years about Google and what to do and what NOT to do when writing and formatting a page. We have learnt how to write content for Google, so a page will rank it’s best for the chosen keyword.

Google and its ranking algorithm changes constantly, so we are always learning and keeping up to date with the changes. This reflects in our small business SEO experience and practices.

What are backlinks?

Backlinks are connection or links from other websites back to your website.

It is important to have good quality backlinks to your site.  Google takes this into consideration when ranking your site.

Backlinks can indicate to Google that your website is important and useful to its visitors.

Definition of types of backlinks

We only use quality websites for the backlinking process according to Google and other search engine’s rules and policies.

Business Directories

We add your approved business descriptions and website link/s to local and International directory websites.

Web 2 Properties

We make mini websites with free online software.  The mini website’s we make are built with content related to your website but do not have the same content.  We add links to the mini websites, that link back to pages in your website, hence creating a backlink. E.g. wordpress.com, blogger.com, tumblr.com.


Social bookmarking

Social bookmarking is a great tool for keeping your favourite web pages organised. We belong to many social bookmarking sites. We add your website link as one of our favourite websites, hence creating a backlink.

E.g.


Guest Posting

We research blogs that are relevant to your industry. Then write a comment on one of the blogs and include a link to your website. This creates a backlink.

Mini Sites

Mini sites mean we buy some old domains with authority, build them into websites add your website to this site, to get an authoritative backlink.

Why is speed and performance so important?
Speed and performance is a major factor that contributes to how your website is ranked in Google. If your site is slow and not performing well, users will leave quickly.  It is imperative your site is fast loading and easy to use.

Why is speed so important?

If you go to a website and the page takes forever to load.  What do you do?  You leave and go back to Google to find a quicker loading website.
This action is considered by Google a bad user experience.  Therefore Google will not rank the slow website well compared to other websites that have a faster page load.

What hinders the speed of a web page or website?

There are a few different factors. These are some major ones.

Images are a huge contributor to slow web pages. If the resolution [size in kilobytes] of an image is over 100kb it is usually considered too big and will result in a slower page load.

Images need to be reduced in file size and dimension.  We do this in our small business SEO packages and can teach you how to maintain this ongoing.

Plugins

If you are using a program like WordPress then plugins can be a huge contributor to having a slow website overall.
In our small business SEO packages, we check your plugins to see if all of them are necessary if not delete old ones and/or replace obsolete ones.

We then keep them updated and monitor them every month.

Caching plugin

A caching plugin helps store page data in memory, so it doesn’t have to keep loading the same content over and over.

We add a caching plugin in our SEO packages, to help speed up your website. This can be tricky to set up and needs to be set up correctly otherwise it can be detrimental to your website.

These are just some of the tasks we perform in our small business SEO packages.

Click here to test the speed of your website. Choose Melbourne for the server location.

How long will it take to see SEO results?
Small Business SEO does take time. And there is no way to cheat to speed up the process.  Organic SEO has to be done naturally otherwise, Google will penalise your site.  Cheating may include things like outsourcing backlinks to link farms or copying content.

Backlinks

NEVER pay someone to get you 100’s or 1000’s of backlinks for your website.  You may have already received emails offering you many backlinks for a small amount of money. DO NOT attempt this.  These companies usually do not use sites that comply with Googles guidelines for backlinks.  And usually, they just want your money and don’t care who you link to.
This can be very detrimental to your site and will cause a lot of damage to your online reputation.

Content

NEVER copy content from other peoples websites and add it to your own website.
NEVER pay someone to write content for you without doing research on the company and looking at examples of their work.  They might copy from other websites and claim to write the content themselves.  This is very bad for your online reputation and Google will not rank this content well at all.  Your site might also get penalised by Google.  This means dropping your site from the Google directory, so no-one can ever find you.

Copyscape is a good way to check if any of your content has been copied.
https://www.copyscape.com

Small business SEO  – results

We will work really hard to improve your rankings within 3 months.
Usually, you should see page 1 rankings for certain keywords within 3-6 months.

In a nutshell, we need to do a combination of adding fresh content, creating new backlinks in directories /and other websites and lastly making sure your website speed and performance is at its best.

If all these tasks are performed on a regular basis then your website is on the right track for earning its authority and position in Google and other Search Engines.

Our Offices

Office locations

We have 2 offices, we can meet you at one of the following locations to discuss the best SEO package for your small business.

Pyrmont [CBD].
Neutral Bay.
We can also come to your office in the CBD or Northern Beaches.

Click here to view Google Map

Ph: 0408 406 785

If you interested in doing SEO yourself,
we offer SEO Training and Consulting.

Contact us for more information about our Small Business SEO.

MAKE AN ENQUIRY