Which SEO service you require really depends on two things. One how much budget you have to allocate each month and secondly, what position your website is in. Most website owners require some type of SEO because they are not getting found in Google.

Our recommendation for websites that are in this position is – you MUST have regular content and backlinks added to your site every month to build up your sites creditability in Google and other search engines.

All our small business SEO services cover these must-haves, so it really depends on what you are willing to do yourself for e.g. write your own blog and what you can afford.

SEO Package 1 – price $247 p/m
Keyword Research + Backlinks + Site Management + Google Tools

First-month includes a $100 setup fee

This package is for businesses who HAVE the time to write their own content.

We provide SEO services for 2 PAGES or 2 POSTS.

This price is for the creation of simple page layouts only. Highly customised page layouts will be an additional cost. Prices will vary per website (depending on your theme).

Additional pages from $80 each.

SEO services for package 1 include;

• Researching the right keywords for the content.
• Adding the keywords to the content.
• Creating the SEO meta title and descriptions.
• Creating and adding pages to the website.
• 10 Backlinks – click here for more details.
• Google console – we add a sitemap, check for any technical errors, backlink monitoring, how mobile-friendly the site is and check for speed/performance issues.
• Site updates & maintenance. Including updating WordPress, the theme and plugins. Also making sure there are no bad or outdated plugins.
• Monthly reporting – includes a backlink report, 5 keyword tracking report, tasks report and a speed & performance report.

SEO Package 2 – $347 p/m

Content Creation for 1 + Keyword Research + Backlinks + Site Management + Google Tools

First-month includes a $100 setup fee

This package is for small businesses who DO NOT the time to write their own content and cannot spend more than $347 per month on SEO services.

We write the content and perform keyword research for ONE PAGE or ONE POST only. Which includes researching keywords, apply them to the page, writing the Meta title and description. Then adding these pages to your website.

This price is for the creation of simple page layouts only. Highly customised page layouts will be an additional cost. Prices will vary per website (depending on your theme).

Additional pages from $80 each.

SEO services for this package include;

• Keyword research
• Creating and adding SEO data per page/post
• Content creation for one page OR one post
• Adding page/post to the website
• 10 Backlinks – click here for more details.
• Google console – including; sitemap, technical errors, backlink monitoring, monitor mobile-friendliness and speed/performance issues.
• Site updates & maintenance. This includes; updating WordPress, plugins and theme. Ensuring there are no outdated plugins.
• Monthly reporting – includes a backlink report, 5 keyword tracking report, tasks report and a speed & performance report.

SEO Package 3 – $447
Content Creation for 2 + Keyword Research + Backlinks + Site Management + Google Tools

First-month includes a $100 setup fee

This package is for small businesses who DO NOT have the time to write their own content and cannot spend more than $447 per month on SEO services.

We write the content and perform keyword research for TWO PAGES or TWO POSTS only.

Additional pages from $80 each.
Simple page layouts only. Customised page layouts depending on your theme may cost more. Prices will vary per website.

SEO services for this package include;

• Keyword research
• Content creation for 2 pages OR 2 posts
• Creating and adding SEO data per page/post
• Adding page/post to the website
• 10 Backlinks – click here for more details.
• Google console –  i.e. sitemap, technical errors, backlink monitoring, monitor mobile-friendliness and speed/performance issues.
• Site updates & maintenance. Updating WordPress, plugins and theme. And monitoring outdated plugins.
• Monthly reporting – includes a backlink report, 5 keyword tracking report, tasks report and a speed & performance report.

SEO Package 4 – $247 p/m
Backlinks + Site Management

First-month includes a $100 setup fee

This client already writes their own blog but doesn’t have time to add their business details to directories every month and monitor and maintain their website.

SEO services for this package include;

• Creating 2-3 business descriptions based on your keywords.
• A backlink audit in Google Console.
• 10 Backlinks – click here for more details.
• Site maintenance – including; updating the site, WordPress, plugins and the theme.
• Monthly backlink reporting.

Backlinks only Package  – $200 p/m

First-month includes a $100 setup fee

In this SEO service, we only concentrate on getting backlinks to your site.  There is no updates or site maintenance included.

This package is suitable for someone who wants to maintain their current Google rankings. This client already writes their own blog but doesn’t have time to add their business details to directories every month.

SEO services for this package include;

• Creating 2-3 business descriptions including your main keywords.
• A backlink audit in Google Console.
• 10 Backlinks – click here for more details.
• A monthly backlink report.

For SEO packages that include content creation, these are the processes we complete each month. Content creation for main pages is an additional cost. We will give you a quote to write and collate this content.

Option one – Content creation for services or main business pages.

For e.g. if I was a builder I may need a page on my site for a service for bathroom renovations. This is not a blog but a main service page. These are harder for us to write from scratch because we do not know the in’s and out’s of your business.  Hence why we need to ask you a series of questions to create the content for these types of pages.

We will send you a form to complete a series of questions to determine the core keywords for these pages.
The form will include some typical questions that users may ask you about your goods or services.

Once we receive this information, we can research the relevant keywords, create the content then add it to your website.

Please note: The client must be willing to supply relevant information about core services.

Option two – If we are writing blog posts only.

We will send you a form to complete about topics that may be relevant to your business. Then research the relevant keywords for the post/s. Once approved by the client, our copywriter will write up a 300-word post.
If you would like more than 300 words this will be an additional fee.

Option one and option two include the following tasks once the content is created.

• Add keywords to content
• Add SEO Meta Title and Description
• Add images
• Add internal links if relevant

Images

For the main services pages [not a blog post] usually, the client will supply the images for these pages.

For blog posts, we can supply free stock images, if the client does not have any images available.

All images are optimised for the search engines, meaning the file size is reduced for fast loading pages. We then add the ALT text code to each image to help Google rank those images.

For SEO packages that include backlinks, these are the SEO services we complete each month.

First-month inclusions

• Set up Google Console if this is not already set up.
• Check what backlinks you already have.
• Disavow bad links to your site. This tells Google that you do not want to be connected to these sites as they are not relevant or maybe spam sites.
• Create 2-3 business descriptions. This is a short paragraph about your business with the core keywords included. We use this to add to directories and other websites.
• The client will need to approve these before we start.

Monthly tasks we perform

• Add your business description to 10 different citation websites. See below for an explanation of citations.
• Social bookmarking on 3 websites.
• Create 3 mini websites,  Web 3 properties or guest posting. See below for explanation.
• Provide a monthly backlink report to the client, so you can see what sites you have been connected to.
• A total of 16 backlinks will be created per month.

Backlinking includes;

Directory sites including;

1. Local directories.
2. International directories.
3. Niche directories

Social bookmarking sites – We belong to many social bookmarking sites. We add your website link as one of our favorite websites, hence creating a backlink.

Articles submissions – We submit articles on your behalf on relevant sites.

See backlinks for more details.

For SEO packages that include Google Analytics / Google Console, these are the SEO services we provide.

First-month inclusions

• Set up Google Console.
• Set up Google Analytics.
• Add Yoast SEO to WordPress.
• Add a Google Analytics plugin to your site. You will then be able to view basic statistics about your site on the dashboard when you log in.
• If you already have these accounts set up we will double check they have been set up properly.

Monthly tasks we perform

• Check the search queries for possible keywords that can be used in your site for pages or posts.
• Check the links to your site to make sure you have not received any bad connections to your site.
• Check for crawl errors.
• We will advise you if anything requires attention. This may be an additional cost to fix. The rate to fix issues outside of your SEO package is $90 per hour.

For SEO packages that include site management, these are the SEO services we complete each month.

First-month inclusions

• Perform a full backup of your website.
• Provide a full website/SEO audit with suggestions on what issues need to be fixed asap.
• Check the speed and performance of the site.
• Fix minor speed and performance issues. We will advise the client if there are major issues.
• Update WordPress.
• Update the theme.
• Update plugins.
• Check plugins – as this may affect speed. Including; outdated or obsolete plugins. We will advise the client about outdated plugins and if they need replacing.
• Add a security plugin.
• Add an anti-spam plugin to reduce spam comments which can be detrimental to your website.
• Delete spam comments if required.

Monthly tasks we perform

• Update WordPress
• Update plugins.
• Update the theme.
• Check speed and performance.
• Monitor site security and spam.
• Speed and performance report.

First-month inclusions

• Provide a full website/SEO audit with keyword suggestions and advise on how to fix any site errors.
• Research Keywords.
• Analyse landing pages for ads.
• Create Ad strategy.
• Client to approve Ad strategy.
• Set up Campaigns.
• Set up Ads.
• Go live with Ads.

Monthly tasks we perform

• Monitor keywords
• Monitor Ad performance
• Add negative keywords
• Re-optimise Ads based on performance
• Monthly Adwords report

We recommend that all businesses have a Google my Business page.

We do not include this in our basic packages.

If you would like us to set this up on your behalf, this will be an additional $90. 

• Website or WordPress login.
• Hosting / cPanel login.
• FTP login.
• Domain name login – this is required to add Cloudflare. A third party website to increase the speed of the website.
• Google Analytics access.  All you need to do is set us up as a Google manager, so we can view the statistics of the site.

Writing content

If the client would like us to improve their rankings for current live pages, we may request more content. Content is crucial to help make the page rank better in Google.

The client must be prepared to write some extra content as requested.  Unfortunately, this is something we cannot do, as we are not familiar with the details of your core business and services. Hence why it is better if this information comes directly from the client.

We will send you a series of questions that you can answer to help you provide the content. This will be beneficial to the users that come to your website.

All content written by the client MUST be unique and NOT copied from other websites. Otherwise, Google will not rank the page well.

Organic SEO just means that you DO NOT pay Google to get into the Google directory.
Google Adwords is paid Search Engine Marketing  [SEM].
If you are interested in Google Adwords, we also do this.
Please send an enquiry below.

What is SEO

Think of your website as a department store.  

For example;

How the store is presented is a major deciding factor of whether you as a customer will enter, purchase and return.
Is the store messy, is it hard to find what you’re looking for?
Does it have friendly, available attentive staff, regular opening hours?
Does the store update their stock and displays regularly? If not would you go back?

It’s the same for a website.  The website needs to be well designed, easy to navigate, have regular content that is useful to the user and helps the user to find what they are looking for.  This is what the Search Engines want from your website! This is where SEO comes into play.

SEO or Search Engine Optimisation

SEO is how to present your website to the user and Search Engine’s, in order to rank in Google, Bing and other providers.

Every website needs to have basic SEO.

This includes; great design, easy to navigate, the right keywords, connections to other websites [backlinks], fast loading images, optimal speed and performance, keywords for people to find you, and regular content added i.e. a Blog.

Let’s Build a Website has over 15 years experience in the web industry. We have learnt many things over the years about Google and what to do and what NOT to do when writing and formatting a page. We have learnt how to write content for the user, so a page will rank it’s best for the chosen keyword.

Google and its ranking algorithm changes constantly, so we are always learning and keeping up to date with the changes. This reflects in our small business SEO packages and services.

A blog is a dynamic page on your website.  It should be updated regularly. The latest blog post usually sits at the top of the blog feed.

A blog can help in the following ways:

• It’s a great way to connect with your customer’s.
• It can help keep customer’s up to date on your business activities, events, news, services, and products.
• Adding fresh content to your site on a regular basis can be very helpful to your visitors.
• Anything that is beneficial to the user, wins you brownie points with Google and other Search Engines.
• Having a blog can help boost your site’s authority with Google and other Search Engines.
• It can help your site rank better.

What can you blog about

• Topics that are relevant to your business.
• Free tips about goods or services you offer.
• Tutorials relevant to the nature of your business.
• Projects or case studies.
• Products.
• Recipes.
• Events.
• News.

The purpose of a blog is to add regular content to the website.  Optimised content [with Meta tags & keywords] has the potential to bring more traffic to the website.  It helps build your website’s credibility with Google & other Search Engines.

When you need may not blog?

If you are a shop an adding products, with lengthy descriptions on a regular basis, then you may not need a blog.

Backlinks or Citations are connections or links from other websites to yours.

A citation is any online mention of the name, address, and phone number for a business. Citations can occur on local or international business directories, on websites and apps, and on social platforms. Citations help Internet users to discover businesses and can impact search engine rankings. 

These include such websites, as directories, mini-sites, mini-blogs, industry related sites and more. For example, adding a business profile to True Local with your website link is considered a backlink.

The more connections to your site the more power your website become’s with Google and other SE’s [search engines]. Backlinks MUST be from high authoritative websites that comply with Google’s guidelines.

It is important to have good quality backlinks to your site.  Search Engines take this into consideration when ranking your site.

Backlinks can indicate to Google that your website is important and useful to its visitors.

Definition of types of backlinks

We only use quality websites for the backlinking process according to Google and other search engine’s rules and policies.

Business Directories

We will add your approved business descriptions and website link/s to local and International directory websites.

Web 2 Properties

We make mini websites with free online software.  The mini website’s we make are built with content related to your website but do not have the same content.  We add links to the mini websites, that link back to pages on your website, hence creating a backlink. E.g. wordpress.com, blogger.com, tumblr.com.

Social bookmarking

Social bookmarking is a great tool for keeping your favourite web pages organised. We belong to many social bookmarking sites. We add your website link as one of our favourite websites, hence creating a backlink.

E.g.

• Delicious
• Evernote
• Pinterest

Guest Posting

We research blogs that are relevant to your industry. Then write a comment on one of the blogs and include a link to your website. This creates a backlink.

Mini Sites

Mini sites mean we buy some old domains with authority, build them into websites add your website to this site, to get an authoritative backlink.

Why is speed so important?

If you go to a website and the page takes forever to load.  What do you do?  You leave and go back to Google to find a quicker loading website.
This action is considered by Google a bad user experience.  Therefore Google will not rank the slow website well compared to other websites that have a faster page load.

What hinders the speed of a web page or website?

There are a few different factors. These are some major ones.

Images are a huge contributor to slow web pages. If the resolution [size in kilobytes] of an image is over 100kb it is usually considered too big and will result in a slower page load.

Images need to be reduced in file size and dimension.  We do this in our small business SEO packages and can teach you how to maintain this ongoing.

Plugins

If you are using a program like WordPress then plugins can be a huge contributor to having a slow website overall.
In our small business SEO packages, we check your plugins to see if all of them are necessary if not delete old ones and/or replace obsolete ones.

We then keep them updated and monitor them every month.

Caching plugin

A caching plugin helps store page data in memory, so it doesn’t have to keep loading the same content over and over.

We add a caching plugin in our SEO packages, to help speed up your website. This can be tricky to set up and needs to be set up correctly otherwise it can be detrimental to your website.

These are just some of the tasks we perform in our small business SEO packages.

Click here to test the speed of your website. Choose the Melbourne server location.

Backlinks

NEVER pay someone to get you 100’s or 1000’s of backlinks for your website.  You may have already received emails offering you many backlinks for a small amount of money. DO NOT attempt this.  These companies usually do not use sites that comply with Googles guidelines for backlinks.  And usually, they just want your money and don’t care who you link to.
This can be very detrimental to your site and will cause a lot of damage to your online reputation.

Content

NEVER copy content from other peoples websites and add it to your own website.
NEVER pay someone to write content for you without doing research on the company and looking at examples of their work.  They might copy from other websites and claim to write the content themselves.  This is very bad for your online reputation and Google will not rank this content well at all.  Your site might also get penalised by Google.  This means dropping your site from the Google directory, so no-one can ever find you.

Small business SEO  – results

We will work really hard to improve your rankings within 3 months.
Usually, you should see page improvement in your rankings for certain keywords within 3-6 months.

In a nutshell, we need to do a combination of adding fresh content, creating new backlinks in directories /and other websites and lastly making sure your website speed and performance is at its best.

If all these tasks are performed on a regular basis then your website is on the right track for earning its authority with Google and other Search Engines.

This is a brief list of the SEO must-haves we recommend.

1. An aesthetically pleasing design
2. A speedy site
3. A site that is easy to navigate around
4. Content is KING!! So write your own unique content that visitors will love and read!!
5. A blog to bring new traffic and add fresh content
6. Backlinks – to create connections back to your site
7. A site with no technical or coding errors

This is a brief list of the SEO must not’s we recommend.

1. NEVER copy content from any other websites
2. NEVER pay for backlinks
3. NEVER try to cheat with SEO in any sense. EG. Adding keywords to a page in white writing with a white background. YES, we have had people ask this question.
4. This is classified as cheating and your site will be penalised.
5. DONT load high-resolution images into your pages – this will only slow them down. Make sure they are web friendly.